Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad

Campaign by Saatchi & Saatchi New Zealand heroes 2021 Hilux model

Toyota / Saatchi & Saatchi New Zealand

November 25, 2020

Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model.

Sara Spary

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.