W+K’s New Travel Portland Ads Reveal More of the City’s Quirks

It’s all about thrift shops, hiking and noodles

a cartoon storefront
Keeping it weird in Portland. Travel Portland
Headshot of Mitch Reames

While Portlandia pushed Portland’s weirdness into the public perception, the city isn’t all doughnuts, beer and naked bike rides—although those are things that the city is known for. Many aspects of Portlandia are obviously exaggerated, but one thing Fred Armisen and Carrie Brownstein absolutely nailed were the city’s ubiquitous thrift shops.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.