Key insights:
- Cannes and SXSW face different stakes for canceling than other events.
- Uncertainty comes just as agencies would be booking their hotel and travel.
- Travel restrictions mean attending events isn't always possible.
Amid news about outbreak-driven cancellations for large events like Mobile World Congress and Facebook’s F8, one rescheduled festival didn’t get quite as much notice in the U.S.: Dubai Lynx, a creative marketing event hosted by Ascential, parent company of the Cannes Lions.
