Uncle Ben’s to Change Racist Branding; Why Purple Works for Streamers: Thursday’s First Things First

Plus, the duo behind the 600-signatory "Call for Change" launches a nonprofit for Black ad pros

Illustration: Dianna McDougall, Amira Lin; Sources: Roku, Quibi, HBO Max
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}