Uncle Ben’s to Change ‘Visual Brand Identity’ Following Aunt Jemima News
Mars said it was considering this change before PepsiCo's announcement
A spokesperson said they don’t yet know what the exact changes or timing will be for this evolution.
Source: Facebook, Uncle Ben's U.S.A.
Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.”
