Uncle Ben’s to Change ‘Visual Brand Identity’ Following Aunt Jemima News

Mars said it was considering this change before PepsiCo's announcement

a photo of a smiling old black men, uncle ben's rice
A spokesperson said they don’t yet know what the exact changes or timing will be for this evolution. Source: Facebook, Uncle Ben's U.S.A.

Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.”

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.