VMLY&R Boosts Creative Team With New CCO Appointments

Allison Pierce and Mel Routhier lead creative for Intel and Walgreens respectively

Allison Pierce (l.) and Mel Routhier
Allison Pierce (l.) and Mel Routhier VMLY&R

VMLY&R has made two key leadership moves, promoting Allison Pierce to global chief creative officer across the agency’s Intel team, and naming Mel Routhier as CCO of the WPP Walgreens team.

Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.