What Marketing Will Miss by Going a Year Without Cannes
Frequent Cannes Lions attendees say the canceled festival is a vital hub of connection, collaboration and insight
Cannes Lions may be best known for its awards, but attendees say networking will be what's most missed.
Cannes Lions
Key insights:
- Some believe the evolving festival’s growth has made it a more rewarding experience.
- Networking is a benefit most attendees who've had a good experience at Cannes mention.
- One risk of canceling this year’s Cannes Lions is that it won't be missed.
At his first Cannes Lions in 2003, Pancho Cassis was a 22-year-old creative from Chile just setting foot onto the global stage. “It was amazing,” he said. “It changes a lot about how you see the world, how you see advertising.”
