What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model

Clients look to cut out the agency middleman

(L. to r.) CEO and Main Monk Victor Knaap and founding COO Wesley ter Haar. MediaMonks

Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.