Why Agencies Should Be Placing Their Bets on Data, Talent and Tech

These may be the most significant opportunities for shops to thrive

Stacks of various gambling chips
With all bets being placed in 2020 and beyond, it’s still incumbent upon agencies to hone in on what makes them unique in the first place. Larry Washburn/Getty Images

Heading into 2020, agencies were facing a period of intense uncertainty about where they should invest their resources for future growth. Some might even say the threats to agency success were unprecedented—except that the same was true a decade ago.

This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.