Animated Animals Show Off to Support Water Brand Vittel’s Biodiversity Pledge

Ogilvy Paris' campaign features a slam-dunking squirrel, boxing bees and a break-dancing ladybug

Ogilvy Paris has unveiled a new, nature-centric identity for Vittel. Ogilvy Paris

Presenting itself as a “natural source of vitality,” French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animals.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.