With Global Brand Refresh, Heinz Creates a Consistent Look for Its Ketchup, Mayo and Beans

The new approach will cover its entire product portfolio, spanning more than 20 categories

Jones Knowles Ritchie has given Heinz a global refresh. Heinz

Unless you’re a design pro you might not have noticed that the Heinz logo, along with the typeface on packaging, hasn’t always been completely uniform.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.