Working Remote Is Going About as Well for Progressive’s Flo and Co. as It Is for You

Arnold, the brand's in-house team and the talent turned to iPhones and improv for new campaign from quarantine

Screenshot of a Progressive Zoom call ad
Progressive's fictional employees aren't getting a break from advertising in quarantine. Progressive

On the whole, we’re starting to see the possibilities of what creative made in quarantine can look like. A few weeks ago, many agencies and brands held on to the sides of the boat, merely trying to navigate the rough waters of keeping work moving forward. The results were expectedly mixed, but this isn’t necessarily a time to be grousing about “the craft.” There will be plenty of time for that later.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.