This Agency Created a ‘Callgorithm’ for the World’s Last Blockbuster
Retro movie rental shop promises to help you find something to watch
Blockbuster's last brick-and-mortar store, located in Bend, Ore., is now taking calls from overwhelmed streamers.
Elephant/Blockbuster
Before algorithms for binge-watching, there was a Blockbuster, the one-stop rental shop lined with VHS tapes and DVDs where customers walked (not logged) in for that night’s entertainment. The friendly sales clerks decked out in blue-and-yellow polos made picking a movie easier, unlike the laborious chore that it is now.
