This Agency Created a ‘Callgorithm’ for the World’s Last Blockbuster

Retro movie rental shop promises to help you find something to watch

blockbuster billboard
Blockbuster's last brick-and-mortar store, located in Bend, Ore., is now taking calls from overwhelmed streamers. Elephant/Blockbuster

Before algorithms for binge-watching, there was a Blockbuster, the one-stop rental shop lined with VHS tapes and DVDs where customers walked (not logged) in for that night’s entertainment. The friendly sales clerks decked out in blue-and-yellow polos made picking a movie easier, unlike the laborious chore that it is now.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.