WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome
Global privacy laws are putting pressure on how brands advertise to kids
SuperAwesome's tech insures that zero data is used to serve ads to kids.
WPP, Super Awesome
Key insight:
As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way.
