WPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following Account Loss

Several dozen including creative lead affected

The automaker picked BBDO and W+K to lead creative earlier this year. Getty Images

GTB, the global network dedicated to serving WPP’s single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.