WPP’s GroupM Buys Data Science Firm Sandtable

This is WPP’s second acquisition in less than a month

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WPP is in the middle of a three-year turnaround plan. WPP
Headshot of Ronan Shields

Key insight:

WPP’s media investment arm GroupM has purchased data science outfit Sandtable, as the holding group continues to implement its three-year turnaround plan.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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