WPP’s Kantar Consolidates All Divisions Under Single Brand Name

The holding company is in the process of divesting up to 80% of its 100% stake in the firm

The hire comes as WPP continues its effort to divest up to 80% of its 100% stake in the London-based consulting firm. Kantar

WPP’s Kantar, the data, insights and consulting giant, has announced that effective April 2, all services and offerings will be consolidated under the Kantar brand name. All other brands, including Kantar Millward Brown, Kantar Health, Kantar Consulting and Lightspeed Research, its digital data collection company, will be retired.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.