Wunderman Wins CRM Duties for Carnival Cruise Line

The appointment follows a review

Carnival

WPP’s Wunderman, which will officially merge with J. Walter Thompson to form Wunderman Thompson on Jan. 1, has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line following a review, effective immediately.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.