Wunderman Welcomes New Global Chief Creative Officer

Daniel Bonner formerly served in the same role for SapientRazorfish

Bonner will be tasked with overseeing the creative vision of the agency globally across 200 offices in 70 countries.
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Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5.

He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is leaving Wunderman to explore unspecified new opportunities.

Based out of London, Bonner will be tasked with overseeing the creative vision of the agency globally across 200 offices in 70 countries, as well as a client portfolio that includes Microsoft, T-Mobile, Shell and BT Group. He will report directly to global CEO Mark Read.

“We are delighted to have a creative leader of Daniel’s caliber and reputation join us as our Global Chief Creative Officer,” Read said in a statement. “As we continue to build Wunderman for the future, creativity must be at its heart, because ideas and innovation drive success with consumers and growth for our clients. It’s what differentiates us from our more process-driven competition.”

Bonner arrives at Wunderman with around two decades of digital experience, most recently serving as global chief creative officer for SapientRazorfish, where he worked with clients including McDonald’s, Nike, Unilever, Mercedes Benz and Audi. Before joining SapientRazorfish in 2011, he spent over 14 years with AKQA, where he served as chief creative officer.

“I am genuinely in awe of what Wunderman has to offer. There are a lot of data and technology skeptics in the creative world, but I believe data and technology are hugely exciting catalysts for what creativity can be,” Bonner added. “With Wunderman’s expansive global capabilities, we truly have no limits for what we can achieve for our clients, and I am very much looking forward to the great work we are about to do together.”

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Publish date: February 28, 2018 https://stage.adweek.com/agencies/wunderman-welcomes-new-global-chief-creative-officer/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT