Still-new agency GUT expanded to Brazil’s São Paulo with the opening of its third office in less than a year.
The expansions follow the opening of GUT Miami and GUT Buenos Aires last April by David co-founders Anselmo Ramos and Gaston Bigio.
For Ramos, the expansion brings the independent agency to the city where he was born and raised.
“I think São Paulo is one of the most creative cities in the world. It’s a beautiful chaos. There’s a lot of talent there,” Ramos told AgencySpy. “We want GUT São Paulo to be the most creative agency in Brazil and beyond.”
The news comes almost exactly one year after GUT officially went into business.
This is GUT. An independent ad agency for brave clients & brands. Our 1st brave idea was to have our logo designed by #StefanSagmeister and @jessicawalsh It beautifully captures our 3 values: Courage, Feeling, and Transparency #letsdothis #gutmiami #gutbuenosaires #notgutnoglory pic.twitter.com/SY5jRMBkyi
— anselmo ramos (@anselmoramos) April 9, 2018
GUT São Paulo opened with 11 employees, led by managing director Valeria Barone, who joins the agency from Hyper Island, and executive creative director Bruno Brux, who arrives from Grey Brazil.
“Both Gaston and I worked with Valeria and Bruno way back when they were at Ogilvy Brasil,” Ramos said. “Both have the three key values of the agency: courage, intuition and transparency.”
GUT is already working with several clients in Brazil. Ramos explained that the agency plans to be “extremely selective” with the clients it works with at all three of its offices.
“There’s a lot of curiosity around GUT. A lot of expectation, from our new clients, from the market, and from ourselves. Now we need to deliver on it. We thought it was important to go back to the same amount of offices and countries we had at our previous agency,” Ramos said. “Our rate of growth should be the ability we have of finding brave clients and gutsy talent.”