As executive creative director, Chung will lead creative for clients including H&R Block, Mattel, Canada Dry, Mott’s and Squirt, and continue to report to Deutsch’s Los Angeles CCO Brett Craig.
“I’m incredibly honored and excited to help shape the future of Deutsch,” Chung said. “I have a wonderful opportunity to tackle solving business problems for brands and consumers in the most creative and effective ways. In my new role, I hope to develop some new muscle at the agency, while still building our expertise and creative prowess across all existing channels—and more importantly, explore new industry firsts.”
“Doris came to Deutsch, hit the ground running and hasn’t skipped a beat since,” Craig added. “She is teeming with positive energy and is one of the best collaborators in the building. Doris understands how to exploit the various media channels that are now available to brands while still staying true to their brand DNA. I can’t wait to see how she will push our clients into new, bolder territories in the coming future.”
Since arriving at Deutsch as svp, creative director in 2017, Chung has worked with a wide variety of clients and has helped grow the agency’s digital and social business through new business pitches, including helping win social AOR status across Mattel brands. Recent campaigns she has worked on include “Sipnosis” for Canada Dry and H&R block’s 12-hour tax day livestream which led to 3.7 million unique visitors.
Before joining Deutsch, she spent around a decade at Digitas LBi, most recently serving as vp, group creative director. Prior to Digitas, she spent nearly five years as vp, creative director at Arnold. Over the course of her career she was worked on award-winning campaigns for clients including American Express, P&G and Puma. Her most recognizable work is likely American Express’ “Everyday Genius” campaign starring Tina Fey.