Take 5 Oil Change, an auto service provider in the south and midwest, is showing people that getting their oil changed at its service centers is so fast, they won’t even have time to finish up tasks they tried to get done while waiting.
“We’re Faster Than You Think,” by San Francisco indie agency Erich and Kallman, presents five different scenarios with the setup of customers staying in their cars during the drive-through oil change process because the whole service takes just 10 minutes.
In one ad, a tech tells the customer that his oil change is done as he sits in his convertible. The customer says that he didn’t even have time to finish his coffee, which he promptly chugs and pours all over himself. Other scenarios involve someone not having time to pluck her eyebrows, watch her shows, stretch his legs, or moonwalk to the vending machines.
The campaign will run on TV, digital video, radio, streaming audio, and digital display.
“The creative theme ‘Faster Than You Think’ perfectly captures the experience of getting your oil changed at Take 5. It’s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets,” Take 5 Oil Change vp, marketing Brady Noon said in a statement.
“We think we’ve found a great construct for some breakthrough, memorable and effective ads in what I hope will be a long-running campaign,” added Erich and Kallman CCO Eric Kallman.
The agency recently hired industry veteran Kate Frazier as director of brands, a new position at Erich and Kallman.
Client: Danny Rivera, President, Driven Brands
Client: Brady Noon, VP of Marketing, Take 5
Client: Alex Saunders, Marketing Manager, Take 5
Creative Agency: Erich & Kallman
Chief Creative Officer: Eric Kallman
Managing Director: Steve Erich
Associate Creative Director: Jason Goldberg
Associate Creative Director: Jon Northrop
Copywriter: Aaron Araya
Art Director: Vail Prior
Head of Production: Olivia Baker
Account Director: Laura Miley
Producer: Sofia Aguilar
Account Manager: Hannah Hadley
Offline Media: hunterblu
Digital Media: 360i
Director: Harold Einstein
Producer: Michael Kanter
Editor: Dave Anderson
Assistant Editor: Chris Angel
EP/Partner: Sila Soyer
Producer: Arlene Perez
Executive Producer: Anastasia von Rahl
Producer: Daniel Beldy
Creative Director: John Leonti
VFX Supervisor / 2D Lead Artist: Alex Candlish
2D Artist: Young-Joon Mok, Lenz Kol
Colorist: Tim Masik
Senior Producer: Kevin Breheny
Color Assist: Ryan Moncrief, Nick Daukas
Audio Mixer: Joel Waters
Audio Assistant: Collin Thomas
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
Executive Producer: Annick Mayer
Senior Producer: Stone Irr
Production Coordinator: Malayna Ellis