Grey Canada appointed Helen Pak as chief creative officer, tasked with leading creative across Grey’s agencies in the country, effective March 20, Strategy reports.
She joins Grey following over two years as at Havas Canada, most recently serving as CEO and CCO, overseeing Havas’ Montreal and Toronto offices. Before joining Havas Pak spent over a year as creative strategist at Facebook/Instagram. That followed around six and a half years at Saatchi & Saatchi Canada, where she served as a creative director and then executive creative director, working with clients including P&G, Toyota, Kroger and Novartis. Prior to that she spent over five years as an associate creative director with Ogilvy & Mather in Toronto, where she was part of the creative team behind Dove’s “Real Beauty” campaign and also worked on Slimfast, Kraft and American Express.
“It was an opportunity I couldn’t pass up,” Pak told Strategy. “They have a great roster of clients, a fantastic executive team and strong strategy and creative talent. But the work Grey has done over the years is amazing, and it’s truly world-class and competes on the global stage. Then with the addition of Tank in Montreal, they’re set up to continue to do great global work.”