We knew that Intel had launched a global creative agency review back in August, but today we received an internal note from mcgarrybowen New York president Tom Sewell (who moved up from account management in May) congratulating the team for winning the pitch.
Here it is:
9:45 AM (45 minutes ago)
I’m proud to announce that Intel has named mcgarrybowen its global agency of record.
Thanks so much to every one of you. And congratulations.
The news broke last night when Intel CMO Steven Fund announced it on Twitter; AdAge published the scoop first while we were eating dinner and not checking Twitter.
For context: Venables Bell & Partners had been Intel’s AOR since 2009. DDB also handled some campaigns, though the agency did not work with Intel at the time the review was announced. No word on which shops mcgarrybowen beat to win the business.