To update our recent post on MRY’s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big Fuel. The agency founded by Avi Savar announced in 2011 that it would sell to Publicis, where it initially served as a “social media center” for Razorfish, Digitas, Zenith and Starcom).
This week Laura Desmond, CEO of the Starcom Mediavest group that now includes both MRY and Big Fuel, announced that their leaders would report to Britton, who will subsequently report to her.
The move has not been announced outside the newly expanded Starcom because it will not reportedly affect any of the services that either agency provides to clients.
While the leaders of both shops will report to Britton moving forward, they will remain operationally independent from one another. (As a reminder, one of Big Fuel’s most recent major staffing moves was the hire of former Dachis Group ECD Jon Resnik as EVP/ECD.)