Thursday Stir

By Kyle O'Brien 

-It’s Earth Day, and while the pandemic has actually been better for the planet (less travel = fewer CO2 emissions), now that we’re slowly emerging from it, it’s time to think about ways to protect our fragile environment. The Drum featured a campaign from Converse in Australia by Conquest Sports that shows Converse All-Star member, and Gumbaynggirr activist artist Aretha Brown, in Melbourne painting a mural that uses paint that actually cleans the air, much like planting a tree but on the side of a building.

-Marketers from some of the world’s largest brands including Unilever, Reckitt, Diageo and Mastercard have signed the “Planet Pledge” to take the lead in ensuring their companies help tackle climate change.

-In a chat with Adweek, Unilever’s marketing chief Conny Braams highlights the company’s work on diversity and inclusion, including its Unstereotype initiative, and the benefits of its sustainability drive.

-MassMutual Life Insurance Company has named WPP’s Grey as its creative agency of record as the brand seeks to update its approach to marketing.

-The U.S. Navy has awarded VMLY&R a five-year contract worth over $455 million, following a review initiated last April.

-Heineken and agency Publicis have cheekily marked the misguided attempt at a new soccer league, the doomed-before-it-began European Super League, with an Instagram post that bears a simple warning: Don’t drink and start a league.

-A study conducted by Current Global, Magna and IPG Media Lab, found that brands need to do a better job connecting with people with disabilities.

-A new campaign from The Bronx Zoo from New York creative agency Six+One encourages people to leave their devices and houses behind and get outside to enjoy some nature in the city.

The Bronx Zoo is encouraging people to get out and enjoy wildlife.

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