Thursday Stir

By Kyle O'Brien 

The First Annual High West Whiskey Prairie Dash – Game Demo on Vimeo.

-High West Whiskey and MullenLowe L.A. are teaming up to save the North American pronghorn with a mobile race across the prairie. By playing The High West Whiskey Prairie Dash, consumers can explore the prairie and donate to conservation efforts. The game challenges players to overcome the real environmental and man-made obstacles facing the wandering pronghorn. High West will donate one dollar up to once per week per dasher (up to $50,000) to the American Prairie Reserve in its efforts to conserve the open spaces of the west.

-Wavemaker U.K.’s chief growth officer Mu Ali has left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2.

-Smart brands know it’s never too late to start developing real bonds with queer consumers, and one of the most effective ways to show support is through charitable efforts. Pride Month offers brands ample opportunity to turn their specialized products into support that resonates beyond June. Adweek found some brands that are tying charity into their Pride-related products this year.

-Tech wellness company Therabody, creator of the Theragun, has signed soccer great Cristiano Ronaldo as the company’s newest Therabody Athlete. The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the U.S., U.K., Europe, Canada, Australia, China and Japan.

-Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company’s mission to diversify its talent base with more people of color, and while the progress has been slow, it’s also been steady.

-Accenture Interactive has acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services.

Brooks Running has named Curiosity as social media agency of record following a competitive review, representing the 13th new client the Cincinnati agency has secured since the pandemic began.

-Johannes Leonardo has hired former TBWA\Chiat\Day New York ECD Julia Neumann as its chief creative officer, according to Ad Age.

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