-With the return of the NBA today, San Francisco agency Goodby Silverstein & Partners launched a campaign centered around a “Joy in Buckets” spot for the Golden State Warriors. Directed by Bay Area native Dave Meyers, the ad was edited and features visual effects from GS&P’s in-house production arm, E-Level.
“Joy has long been a core value for this franchise, notably manifesting on the court in the way our team plays. So this season, where the only certain thing is uncertainty, it made sense to anchor ourselves in the guiding principle that, joy changes everything. For 48 minutes, once again, we can escape by losing ourselves in the game we love,” Golden State Warriors vp, brand marketing Amanda Chin said in a statement.
“The warriors are known to let it rain from deep,” GS&P associate creative director Anthony O’Neill added. “But raining on fans across the Bay wasn’t easy, but the team around us was tireless. It shows the true love that people from the Bay have for this team.”
In addition to the spot, the campaign also includes OOH, radio and new design across in-stadium and social platforms.
–Sean Combs‘ Combs Enterprises appointed Droga5 as agency of record.
–Mark Penn-led MDC Partners agreed to merge with Mark Penn-led Stagwell Group, subject to further approvals.
-Here are the most 2020 agency holiday cards.
-Confectionary company Perfetti Van Melle appointed Wavemaker as U.S. media agency of record, expanding its relationship with the GroupM agency.
-The Drum rounds up the year in brand marketing.
-Los Angeles advertising and marketing trade organization ThinkLA named its 2021 Board of Directors, following an annual election process, including the following executive committee:
Aaron Walton, President, Walton Isaacson (Co-President)
Jean Freeman, Principal + CEO, Zambezi (Co-President)
Kirsten Atkinson, VP, Client Partnerships, NBCUniversal Media (Vice President)
Kevin Mayer, EVP, Chief Marketing Officer, BJ’s Restaurant (Vice President)
Steve Orenstein, Chief Financial Officer, Battery (Treasurer)