Wednesday Stir

By Kyle O'Brien 

-Nestlé’ Brazilian chocolate brand Nescau is highlighting ocean pollution in a film that compares the journey of a transgender woman, Safira, over the course of 20 years and a plastic straw in the ocean during this same period.

The ad by Ogilvy Brazil uses a split-screen technique, showing Safira growing up over the course of 20 years on the left side, and the plastic straw on the right as it descends into the sea and embeds itself in a piece of coral, sitting there for 20 years until Safira removes it.

-Another campaign with purpose from South America highlighted that 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Havas creative shop HOY developed the first fireproof newspaper.

-Carat is partnering with Black-owned strategy, digital, and creative agency Hero Collective as it evolves last year’s Designing For People positioning with a new offering called Carat Hero EQ.

-WPP has unveiled a new global data company called Choreograph, which combines the resources of GroupM and Wunderman Thompson to help clients optimize the use of first-party data effectively and ethically.

-Pinterest reported revenue of $485 million in the first quarter of 2021, up 78% compared with the period a year ago, and boasted strong growth outside the U.S.

-The Martin Agency gives us a look behind Oreo’s Lady Gaga cookies, song drops and bringing a little joy during the pandemic.

Chip and Joanna Gaines talked about launching their long-awaited television network this summer during Adweek’s virtual Convergent TV summit. Join us for the final day today.

-Digiday has expanded its news team, welcoming Michael Bürgi as its senior editor, media buying and planning. He was most recently senior vp of content and news at DiGennaro Communications.

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