NBCU Unveils 11 New Ad Formats Ahead of 30 Rock Upfront Event

By Brad Pareso 

Since 2018, NBCUniversal has accelerated its efforts to create new ad formats, rolling out around 10 new offerings annually for marketers. The company is keeping its streak alive this year, unveiling 11 new ad formats Thursday ahead of its NBCU upfront event, which was broadcasted Thursday night on NBC and doubled as a 30 Rock reunion, with the sitcom’s cast hosting the event in character. (Adweek)