Spike TV to Become Paramount Network in Viacom Rebranding

By Christine Zosche 

There’s a big change coming to Spike TV. Viacom’s male-focused cable network is expected to be rebranded as the Paramount Network. (THR / Live Feed)

Currently a home to series such as Lip Sync Battle, Spike, led by executive Kevin Kay, is envisioned post-rebranding as a hub that will aggregate some of the best material from Viacom’s other brands, including CMT and TV Land, which Kay gained oversight of in a move last week. But Viacom insiders insist the company is not planning to shut down any of its struggling cable channels yet, as NBCUniversal did last month with Esquire Network. (Variety)

Comments

comments

Advertisement
Advertisement