Streaming Services’ Secret Weapon for Keeping Subscribers: Kids Programs

By Brad Pareso 

When HBO partnered with the studio behind Sesame Street in 2015 to relocate Bert And Ernie to the premium cable network, the plan raised some eyebrows. Why was HBO, famous for its decidedly kid-unfriendly programming like Game Of Thrones, interested in a cast of colorful Muppets? (Adweek)

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