Brand Marketing
testing key insights
Vita Coco Will Help Cure Post-2020 Hangovers at Home New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers. 
Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin
No logos on napkins up here, but there's branding nonetheless in the ship's interior.
Fermentation, Fungus and Labriculture: How the Plant-Based Phenomenon Will Expand in 2021
Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine.
The 3 Booming Technologies That Will Push Marketing Forward in 2021
Brand Marketing
AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.
Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?
Diversity, Equity and Inclusion
Changes are in play for influencers of color.
Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It
Dionne Warwick, naturally, is front and center in the year-end OOH campaign.
Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
The marketer doubled down on her "fast, messy, awesome" ethos in 2020.
Mental Health Campaign Gives 2020 a Big Middle Finger
People air their grievances with the year by telling 2020 "F**k You."
How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]
Unilever Resumes Facebook Advertising After 6-Month Boycott
The Anglo-Dutch company was one of the first to announce a pause on social media spend in June.
Cheerios’ Most Beloved Ad Is Back, Reuniting Grandma and Baby 21 Years Later
Cheerios’ 1999 holiday ad featuring an adorable hungry baby and a loving grandma celebrating their first Christmas together is one of the most memorable and well-loved spots of its era.
How Cannabis Brands Are Preparing for a Christmas Green Rush
Brand Marketing
Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes around the country on Nov. 25 and setting the weed [...]
Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke
The singer is never gonna give up healthy snacks in this New Year’s campaign.
Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020
Rick Astley is back, and has a song only for TikTok.
What Kroger Learned a Year After Launching a Big Brand Refresh
The new direction created by DDB New York has been highly effective.
