Brand Marketing

testing key insights

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Vita Coco Will Help Cure Post-2020 Hangovers at Home

CPG

New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

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Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin

Design

No logos on napkins up here, but there's branding nonetheless in the ship's interior.

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Fermentation, Fungus and Labriculture: How the Plant-Based Phenomenon Will Expand in 2021

2021 Outlook

Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine.

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The 3 Booming Technologies That Will Push Marketing Forward in 2021

Brand Marketing

AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.

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Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It

Year in Review

Dionne Warwick, naturally, is front and center in the year-end OOH campaign.

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Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

Year in Review

The marketer doubled down on her "fast, messy, awesome" ethos in 2020.

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Mental Health Campaign Gives 2020 a Big Middle Finger

AdFreak

People air their grievances with the year by telling 2020 "F**k You."

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How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

Outdoor

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]

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Unilever Resumes Facebook Advertising After 6-Month Boycott

CPG

The Anglo-Dutch company was one of the first to announce a pause on social media spend in June.

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Why You Should Swear to, Well, Swearing

Brand Marketing

Does profanity have a case in marketing?

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Cheerios’ Most Beloved Ad Is Back, Reuniting Grandma and Baby 21 Years Later

Ad of the Day

Cheerios’ 1999 holiday ad featuring an adorable hungry baby and a loving grandma celebrating their first Christmas together is one of the most memorable and well-loved spots of its era.

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How Cannabis Brands Are Preparing for a Christmas Green Rush

Brand Marketing

Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes around the country on Nov. 25 and setting the weed [...]

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Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke

CPG

The singer is never gonna give up healthy snacks in this New Year’s campaign.

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Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

Influencers

Rick Astley is back, and has a song only for TikTok.

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What Kroger Learned a Year After Launching a Big Brand Refresh

Grocery

The new direction created by DDB New York has been highly effective.