Vodafone underwent an international communications refocus working alongside NCA.Vodafone

Penguin Random House’s Newest Platform Spotlights the Vastness of Black Literature

Diversity, Equity and Inclusion

Celebrating groundbreaking, genre-defining works of Black literature, All Ways Black will include appearances by favorite authors via Instagram Live, as well as regular book and playlist suggestions.


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Dunkin’ Taps Maria Menounos To Kick Off a Live Social Media Series

Food & Beverage

The entertainer worked at the coffee company before her claim to fame.

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As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams

Sports Marketing

One year later, the NFL team is moving closer to a new brand identity.

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SweeTarts and Christina Aguilera Ask Fans to Make SweetBeats

CPG & Grocery

The candy brand has created an online music mixer.

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Little Caesars Debuts Veggie-Friendly ‘Planteroni’ Pizza With Field Roast

Plant-Based Products

The spot stars mythical creatures who need to be convinced delicious plant-based pepperoni pizza can exist.

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Subway Launches ‘Eat Fresh Refresh’ Campaign With Star-Studded, Never-Ending TV Spot

Food & Beverage

Stephen Curry, Serena Williams, Megan Rapinoe, Tom Brady and Charles Barkley all joined to announce the brand's menu and app overhaul.

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Brands Speak Out Against Racist Abuse of UK Soccer Players

Sports Marketing

Three England team members have faced an onslaught of online hate after the Uefa Euro 2020 final.

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Boston Pizza Has Advice on ‘How to Patio’ After Canada’s Extended Lockdown

Food & Beverage

“With the most patio locations across Canada, Boston Pizza wrote the book on patio-ing in this country,” Cam Boyd, creative director at the brand’s agency John St., said in a [...]

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Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like

Food & Beverage

Since around 1901, AG Barr has been producing Irn-Bru and it hasn’t found a consistent description to explain just how it tastes.

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Kraft Turns Its Iconic Comfort Food Into Flavored Ice Cream

Food & Beverage

The brand, with partner Van Leeuwen, joins Levi's and Brave Robot in offbeat frozen treat collaborations.

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Why Shhhowercap Doesn’t Want You to Wash Your Hair

I'm With the Brand

And what it was like to see the brand's product featured in Issa Rae's HBO show, Insecure.

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How Brands Are Grappling With TikTok’s Comment Section

Performance Marketing

Brands may be worried about negative feedback, but disabling the feature might do more harm than good.

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Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz

Sports Marketing

A new ad spot centers around the global superstar.

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Clif Kid and Scary Mommy Inspire Families to Go on Summer Adventures

Food & Beverage

Snack brand enlists 12-year-old skateboarder Sky Brown to inspire children.

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This Camper Has Been a Quarantine Staple Since 1960s Space Missions

Perspective

As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.

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When Will Gen X Women Have Their Marketing Moment?

Diversity, Equity and Inclusion

Menopausal brands are giving them the floor, but it's only the beginning.