1-800 Contacts Doubles Down on TV Advertising During the Pandemic

More people are calling the online retailer—and they’re staying on the phone longer, too

1-800 Contacts typically generates 20% of its sales over the phone, but calls are up 85% since March. 1-800 Contacts

1-800 Contacts has been selling contact lenses over the telephone since 1995, but it’s never received as many calls as it has since the Covid-19 outbreak began.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.