10 Current and Former NFL Stars Reveal Their Favorite Super Bowl Ads of All Time

Coca-Cola's classic 'Hilltop,' 'Super Bowl Baby Legends' and 'every single Doritos commercial' all made the cut

(L. to r.) Emmitt Smith, Jim Brown, Ndamukong Suh, Michael Irvin, Von Miller, Franco Harris, Patrick Peterson, Terry Bradshaw, Larry Csonka and JuJu Smith-Schuster. Photo Illustration: Dianna McDougall; Photo: Eric Espino/NFL

What do you do when you’re in a room with 50 of the greatest football players of all time while they’re filming 2019’s Super Bowl ad celebrating the NFL’s 100th anniversary? You ask them about their favorite spots from years past, of course. From Coca-Cola’s classic Mean Joe Greene ad from 1979 to the NFL’s 2017 commercial featuring toddlers dressed up like gridiron heroes, the list proves that the best Super Bowl ads score just as big with the players as they do with viewers.

This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.