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This Two-Person Agency Spent $10,000 on Blank Ad Space
We see enough ads each day. The best guess right now is between 4,000 and 10,000 every day. With that in mind, two Halifax creatives wanted to give their city the perfect Christmas gift: blank ads. Everywhere. Billboards, bus shelters, the sides of buses, a full-page newspaper ad, Instagram ads, YouTube pre-roll and Facebook ads. They even snagged a radio ad (although for that one the station wouldn’t let them run dead air).
What 11 Cannes Lions Jury Presidents Want in 2020
Last year’s Grand Prix winners included some classic branding, but the majority of the awarded work attached to causes and purpose. But will that hold up in 2020? We asked 11 jury presidents, including Wyclef Jean and FCB global CCO Susan Credle, for what they’re looking for next year. Several key themes emerged: Inclusion, craft and building business. “I hope we see no scam work–either entered or awarded,” Credle said. “The Lions have increasingly shifted the emphasis of the awards away from unfettered creativity and toward work that drives business.”
See the World’s Beloved Destinations—After Climate Change
Some of the world’s most beautiful destinations are also some of the most vulnerable. Venice is already sinking into the Adriatic Sea. California’s stunning landscapes are burning from the forests all the way to the beaches. Glaciers are retreating rapidly (leaving Norway’s tourism board to shift its strategy). As part of a new campaign for Greta Thunberg’s Friday For Future group, FF Los Angeles created retro tourism posters to highlight what these famous tourist destinations will look like once climate change strikes.
Product Packaging As We Know It Is About to End
On the topic of sustainability, product packaging is headed toward a revolution. Consumers are demanding less wasteful packaging—activists recommend reducing and reusing is better than recycling. According to survey data from GlobalWebIndex the percentage of shoppers around the world willing to pay more for sustainable/eco-friendly products increased from 49% in 2011 to 57% in 2018. P&G, Coca-Cola and Nestle—some of the world’s largest producers of plastic—have listened and are making changes to their supply chains to cut down waste.
Best of the Rest: Today’s Top News and Insights
- Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District
- Exclusive: Michael B. Jordan Joins the Call of Duty League as Esports Investor
- Agency Holiday Cards 2019, Part 2: A Batch of Our Favorite Creative Season’s Greetings
- After 3 Years of Rapid Growth, Agency Advoc8 Goes Through Layoffs
- 2019: The Year of Ad-Tech Darwinism
- DraftKings Leans on Its ‘Made In America’ Status for NFL Postseason
- Allstate Plans to Nix the Esurance Brand in 2020
Candid Career Advice from 30 Trailblazing Women
Adweek talked with a lot of impressive people this year on its Inside the Brand podcasts. And as we look back on the year, she drew some of the most insightful, practical pieces of advice from conversations she had with 30 different women who are pushing the boundaries in the field.
Marcie Allen, founder and president of MAC Presents
Be bold and take chances. Great things rarely come to those who wait. Patience may be a virtue in fishing and family life, but it normally has very little to do with success in business.
Kasha Cacy, global CEO of Engine
Be fearless. I always tell my employees that if you do not have a slightly uncomfortable feeling in your stomach every day, you probably are not pushing yourself hard enough. This industry changes so quickly and if you are doing the same thing you did yesterday, the same way, you will 100% fall behind.
Daisy Auger-Domínguez, workplace culture strategist
Don’t wait your turn. You’re ready. … And you don’t have to wait to take career risks such as taking a stretch assignment, launching a side business of your dreams or taking that new role which you think you’re only 60-70% ready, because you’re ready now.
More of the Latest
- 3 Ways Influencer Marketing Will Further Mature in 2020
- This Two-Person Agency Spent $10,000 on Blank Ad Space
- Research Shows How Mobile-First Affects Brand Style and Experience
- Black Friday Was Red-Hot on Facebook and Instagram in November
- McDonald’s Created Beautifully Minimalist Ads Perfect for Instagram Stories