2 Book Return on Delta

NEW YORK Two shops remain in Delta Air Lines’ review of its ad account, per sources.
Omnicom Group’s BBDO here and independent Wieden + Kennedy in Portland, Ore., survived the most recent cut, sources said.
No longer in the mix are Publicis Groupe’s Saatchi & Saatchi, WPP Group’s Ogilvy & Mather and Interpublic Group’s Deutsch, all of which pursued the business from their New York offices.
BBDO and Wieden now face another round to determine the winner.
Saatchi was said to have partnered with sister shop Digitas, Delta’s lead creative agency globally. The carrier consolidated its global creative duties at Digitas early last year, after working in the U.S. with SS+K here.
The agencies either did not return calls or referred calls to the Atlanta-based client, where reps could not immediately be reached.
Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen Monitor-Plus. Those figures do not include online spending.

Publish date: April 1, 2009 https://stage.adweek.com/brand-marketing/2-book-return-delta-98824/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT