2 Reviews In Bahamas

Plaza Hotels & Resorts is considering three Florida agencies and a Boston shop for its Atlantic & Grand Bahama Beach & Golf Resort advertising account.
Sources estimated the client’s undisclosed budget at $2 million.
Joe Gill, director of sales and marketing at Plaza’s Miami office, confirmed the company is seeking an agency of record. He would not identify the shop handling the account on a project basis.
Next week four agencies with ex-tensive tourism experience will make presentations to Plaza executives: Ryder & Schild in Miami; Yesawich, Pepperdine & Brown in Orlando, Fla.; The Zimmerman Agency in Tallahassee, Fla.; and Irma S. Mann Strategic Marketing in Boston. The latter handles the Bahamas’ tourism account in the U.S.
A decision is expected by the end of next week.
Prompting the review is a major redevelopment of the Atlantic & Grand Bahama property, said Gill, who wants to “make sure we get the best bang for our [marketing] buck.”
Based in Hong Kong, Plaza purchased the Atlantic & Grand Bahama site last July, intending to create an “integrated resort,” Gill said. By the end of 1999, the Bahama property will feature 1,600 rooms, a casino, health spa and two golf courses. It will be redubbed The Lucayan.
Similarly, another expanding Bahamian resort is reviewing agencies for its $8 million ad business. Atlantis Resort & Casino on Paradise Island, owned by Sun International Resorts in Fort Lauderdale, Fla., will hear pitches in upcoming weeks from hometown incumbent Harris Drury Cohen, Crispin Porter & Bogusky in Miami, and California shops Ground Zero in Santa Monica and Open Minds of Laguna Beach [Adweek, Feb. 16]. –with Jim Osterman and David Gianatasio

Publish date: February 23, 1998 https://stage.adweek.com/brand-marketing/2-reviews-bahamas-42748/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT