Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens

Earning top honors in Adweek's 2020 Media Plan of the Year awards

Awkwafina’s voice on the 7 train created buzz across the country, resulting in 36 million media impressions. Danielle Levitt for Comedy Central

By Erik Oster

October 18, 2020

Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina Is Nora From Queens that pulled out all the stops.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.

Erik Oster

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.