24 Hours in Advertising: Friday, Jan. 23, 2015

BuzzFeed enlists cats for first TV ad, Mindy Kaling joins Nationwide, and YouTubers stump for Nissan

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

BuzzFeed makes its TV commercial debut with cats

The online publication will run its first regional TV campaign during the Super Bowl with its "Dear Kitten" Web series partner, Friskies. (Adweek)

W+K brings Terry Crews back for Old Spice

Former football player Terry Crews stars in another Old Spice spot from Wieden+Kennedy Portland, and he's as loud as ever as he wakes up from a series of scruffy nightmares. (Adweek)

Skittles teases its Super Bowl spot

A quick glimpse of DDB Chicago's spot for Skittles reveals a group of ordinary townspeople with extraordinarily buff arms as they get ready for something big. (Adweek)

Mindy Kaling explores being invisible for Nationwide 

The Mindy Project star is tired of feeling invisible, so in a teaser for Nationwide's Super Bowl spot she takes advantage of the fact that no one seems to notice her. (Adweek)

Nissan taps YouTube stars to prep for the Big Game 

Nissan enlisted seven YouTube stars to create a series of online videos, all celebrating dad, in preparation for its first Super Bowl spot in 18 years. (Adweek)

The NFL's brand perception is way down

Super Bowl XLIX is fast-approaching, but the National Football League's brand perception is roughly half of what it was this time last year. (Adweek)

Gerry Graf returns to Super Bowl ad madness

After a few years away, Gerry Graf is back to creating Super Bowl campaigns with Go Daddy and discussed the highs and lows of working on a campaign for game day. (Adweek)

Around the Web:

The U.K. wants to stop branding on cigarette boxes

A potential new law in the U.K. would ban any type of branding on packages of cigarettes in a push to reduce the number of young smokers. (Reuters) 

New advertisers rush to the Super Bowl

According to The Wall Street Journal, 2015 marks the biggest year for new advertisers in the Super Bowl since 2000. (The Wall Street Journal)

Former McDonald's employees claim organization is racist

Ten former McDonald's workers sued the fast-food franchise, claiming supervisors subjected them to racism and sexual harassment and fired them for non-legitimate reasons. (Businessweek)

Bloomberg Businessweek's topless Abercrombie & Fitch cover

The latest cover of Bloomberg Businessweek features a topless older gentleman to go along with a feature story titled "The Aging of Abercrombie & Fitch." (PR Newser)

New American Apparel CEO discusses her vision for the future

Paula Schneider has only been CEO of American Apparel for a few weeks, but Schneider told Forbes she and her team have already made huge progress moving the brand forward in a post-Dov Charney era. (Forbes)

FTC supports targeted ads and self-regulation

The Federal Trade Commission said it supports targeted advertisements online; however, it takes issue with the way advertisers collect sensitive consumer data. (Ad Exchanger)

Pinterest looks to improve ad targeting

Pinterest announced it acquired Kosei, a company focused of product recommendations, to improve Pinterest's ability to target users with more-relevant ads. (Marketing Land)

Industry Shake-Ups: 

Team behind 'Monty the Penguin' gets a promotion

Adam&eveDDB promoted Richard Brim and Daniel Fisher, the creative duo responsible for John Lewis' "Monty the Penguin" Christmas spot, to executive creative director and deputy executive creative director. (The Drum)

Havas Worldwide lands Edible Arrangements without a pitch

Edible Arrangements handed its entire creative business to Havas Worldwide in part because the company's president had a strong working relationship with Havas CEO Andrew Benett. (Adweek)

DDB Chicago names new svp

David Banta joins DDB Chicago from Hill Holliday as svp/group creative director and will head up the agency's Capital One account. (Agency Spy)

Ameriprise hunts for a new agency

Ameriprise Financial split with its lead creative agency, R/GA, and picked a select few agencies to pitch for the account, with final presentations taking place in mid February. (Adweek)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: January 22, 2015 https://stage.adweek.com/brand-marketing/24-hours-advertising-friday-jan-23-2015-162481/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT