24 Hours in Advertising: Monday, Dec. 15, 2014

Agencies of the Year announced, social shops fall out of favor, and Apple gets emotional

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Global Agency of the Year: BBDO

After losing major client Gillette in 2013, BBDO has regained its mojo and claimed the title of Adweek's Global Agency of the Year for 2014. (Adweek)

U.S. Agency of the Year: Droga5

From Newcastle's masterfully meta "If We Made It" to Honey Maid's emotional "This is Wholesome," Droga5 showed it could mature without losing its edge. (Adweek)

Digital Agency of the Year: R/GA

With its gritty and globally admired work for Beats by Dre, R/GA proved it could be just as creative on TV as it could in its traditional online comfort zone. (Adweek) 

Who wants to buy a social marketing shop?

A survey from AdMedia Partners says analytics firms, mobile marketers and digital marketing companies are all hotter acquisition targets now than social agencies.  (Adweek)

Apple gets in the holiday spirit

The iconic tech brand's holiday spot, The Song, tells a beautiful story of a granddaughter using Apple products to record a song for her grandmother. (Adweek)

Around the Web:

FTC continues to nail auto industry advertising

The Federal Trade Commission went after two more auto dealerships for putting out misleading ads concerning financing for vehicles. (Automotive News)

Advertising made just for kids

SuperAwesome, a startup company, launched an updated version of AwesomeAds, a platform designed to target ads to children in a safe way. (Venture Beat)

A talent shortage may be around the corner

According to The Drum, there may be trouble ahead for brands looking to connect with their customers, thanks so a possible shortage of creative and digital talent in the next year. (The Drum) 

SeaWorld's CEO is out

The organization's CEO, Jim Atchison, said he would step down following SeaWorld's recent era of negative publicity initiated by the documentary Blackfish. (Seeking Alpha) 

Dyson goes back to Gawker

After a brief hiatus, Dyson will start running its ads on Gawker Media websites, where the brand had pulled advertising under pressure from Gamergate. (The Telegraph)

Tablet use continues to explode

Sales may not be shooting up for tablets, but the amount of time people spend on them continues to increase, according to The NPD Group. (Media Post)

2014 was a big year for ad tech mergers

From Yahoo acquiring BrightRoll for $640 million to Rocket Fuel buying [X+1], this past year was filled with consolidation in the ad tech industry. (The Wall Street Journal)

Industry Shake-Ups:

Vonage drops its lead creative agency

Facing massive budget cuts, Vonage has opted to end its relationship with lead creative shop JWT. (Adweek) 

GNC looks for a new media agency

The company is reviewing its media account, which spends roughly $30 million each year.  (Adweek) 

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: December 15, 2014 https://stage.adweek.com/brand-marketing/24-hours-advertising-monday-dec-15-2014-161941/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT