24 Hours in Advertising: Monday, Dec. 22, 2014

Nike and NBA lose Instagram followers and Heidi Klum is too sexy for Las Vegas

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Brands lose followers on Instagram

From Nike and Forever21 to the NBA and National Geographic, the most recent Instagram follower purge left a number of top brands with a lot less followers. (Adweek)

Shutterstock praises directors with stock footage

The company took stock footage for its own website to create a video montage of different Hollywood directors including Quentin Tarantino and Wes Anderson. (Adweek)

CP+B makes beer just for creatives

A team from Crispin Porter + Bogusky Copenhagen crafted a special IPA, The Problem Solver, designed to ignite an extra boost of creativity. (Adweek)

Around the Web:

Twitter sells ads in Russia

In an effort to boost international sales, Twitter will tap into the world's sixth largest internet usage country, selling ads in Russia. (The Drum)

Beer brands in America

Since 2008, eight beer brands have seen sales explode in the U.S., with shipment numbers increasing 20 percent from 2008 to 2013. (Huffington Post)

Heidi Klum's ad is too provocative

The McCarren International Airport in Las Vegas banned a selection of Sharper Image ads featuring a nude Heidi Klum after officials concluded the billboards were a tad too sexy for the public eye. (The Daily Mail)

YouTube's new leadership

Susan Wojcicki, the relatively new YouTube CEO, faces a hefty challenge to generate more ad revenue through the video streaming service. (The New York Times)

Under Armour scores Company of the Year title

Yahoo Finance named Under Armour, a $15.2 billion company, as its Company of the Year for 2014. (Yahoo Finance)

The best agency holiday cards

Agency Spy pulled together a list of its favorite holiday cards courtesy of ad agencies, including DigitasLBi's "Which ugly holiday sweater are you?" quiz. (Agency Spy)

Maurice Lévy will retire by 2020

Publicis Groupe CEO Maurice Lévy, now 72, said he would retire within the next five years. (Business Insider)

Nike bets big on digital

While predictions for future orders were down this quarter, the brand's revenue increased 15 percent thanks to a big push in digital. (Media Post)

Google News causes publishers to revise ad deals

Since Google News said it would close its offices in Spain, publishers may have to renegotiate ad deals for their online advertisements. (The Drum)

Industry Shake-Ups:

Miracle-Gro launches a media search

Scotts Miracle-Gro announced it would begin a review of its media business, currently at WPP Group's MEC. (Adweek)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: December 22, 2014 https://stage.adweek.com/brand-marketing/24-hours-advertising-monday-dec-22-2014-162055/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT