24 Hours in Advertising: Tuesday, Jan. 13, 2015

McDonald's ad gets mixed reviews, Aubrey Plaza joins Newcastle's Super Bowl push, and H&M partners with Coachella

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

McDonald's ad stirs some debate

The new "Signs" ad, which ran during Sunday NFL games and the Golden Globe Awards, stirred some debate on Twitter. Some found the spot insensitive while others praised it. (Adweek)

Tiffany campaign features a same-sex couple

For the first time, Tiffany & Co. featured a gay couple in one of its print campaigns advertising engagement rings. (Adweek)

Adidas relaunches the Superstar shoe

David Beckham, Pharrell Williams and others teamed up with Adidas for the brand's #OriginalSuperstar campaign, which aims to redefine what it means to be a superstar. (Adweek)

Marketers will spend more on social media in 2015

A survey by Salesforce revealed that 70 percent of marketers plan to spend more money on social media campaigns this year, on Snapchat, Instagram and other popular platforms. (Adweek)

Newcastle Brown Ale asks small brands for Super Bowl help

Newcastle kicked off another offbeat Super Bowl campaign starring Aubrey Plaza, this time reaching out to smaller brands that wanted to run Super Bowl spots but couldn't afford the hefty price tag. (Adweek)

Around the Web:

Spotify hits 60 million active users

The music streaming service announced it reached 60 million active users and 15 million premium subscribers. (Spotify)

Twitter and Facebook study each other

While the two social media companies never really want to be compared to each other, Twitter and Facebook continue to battle it out for users and ad dollars. (Fast Company) 

H&M teams up with Coachella 

The clothing brand announced a partnership with the Coachella Music Valley & Arts Festival and will launch a special H&M loves Coachella collection in March, just in time for the April festival. (PR Newswire)

Publishers keep suing Google

Super Cray became the latest publisher to sue Google's AdSense for suspending the company's account and allegedly withholding ad revenues. (Marketing Land)

Deutsch N.Y. makes a touching anti-bullying PSA

A new anti-bullying PSA from Champions Against Bullying, created by Deutsch N.Y., heartbreakingly encourages young people to stop bullying, now. (Fast Company)

Lenny Kravitz joins the Super Bowl

Singer Lenny Kravitz will join headliner Katy Perry during this year's Pepsi Super Bowl Halftime Show. (Forbes)

ModCloth CEO steps down

The online retailer's CEO and co-founder Eric Koger stepped down from the company and will be replaced by former American Apparel chief strategy officer Matthew A. Kaness. (Tech Crunch)

Sport England motivates women to exercise

An awesome new spot from Sport England shows women of all ages running, jumping, sweating and jiggling to encourage women to get up and go workout. (The Drum)

Industry Shake-Ups: 

DigitasLBi fills chief creative officer spot

Ronald Ng, former CCO at BBDO & Proximity in Singapore, joins DigitasLBi as the agency's new North American chief creative officer. (Adweek)

Changes at Y&R New York

Leslie Sims will join Young & Rubicam from McCann Erickson, filling Jim Elliott's position as chief creative officer in New York. (Adweek)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: January 12, 2015 https://stage.adweek.com/brand-marketing/24-hours-advertising-tuesday-jan-13-2015-162313/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT