24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Victoria's Secret releases full Super Bowl spot

The lingerie brand teased its Super Bowl spot last week with the Angels dressed in bulky football gear, but the actual game-day spot features more of what you'd expect from the brand. (Adweek)

10 Super Bowl spots you won't want to miss

There will be plenty of ads to enjoy from this year's Super Bowl, but here are 10 spots people are already buzzing about, including Budweiser's "Lost Dog" and Bud Light's life-sized Pac-Man ad. (Adweek)

BMW flashes back to 1994

For its Super Bowl spot, BMW will advertise the BMW i3 by flashing back to a now-famous clip starring Katie Couric and Bryant Gumbel discussing what exactly the Internet is all about. (Adweek)

Nick Offerman wants more people to watch Nascar

Just as the Super Bowl comes to its end this weekend, Nick Offerman will appear in a postgame spot for NBC Sports, encouraging people to add a little more Nascar in their lives. (Adweek)

Coca-Cola teases #MakeItHappy campaign

While Coca-Cola won't reveal its full Super Bowl ad until game day, the company released four teasers for its "Make It Happy" campaign, dedicated to making the Web a safer, bully-free place. (Adweek)

Sports Illustrated will run a shocking domestic violence ad online

A powerful PSA created by Ultraviolet will run on the Sports Illustrated website this week, challenging the NFL's domestic violence policies. (Adweek)

Volvo wants to steal the spotlight

Volvo won't run an ad during the Super Bowl, but it's asking fans to tweet during other car brands' ads for a chance to win a Volvo for someone important in their life. (Adweek)

Brands take on the blizzard

As the East Coast prepares for #Blizzardof2015, brands including DiGiorno and Toyota capitalized on the real-time marketing opportunity, but brands should be cautious as dangerous conditions approach. (Adweek)

Around the Web:

The NFL gets a YouTube channel

The National Football League finally launched its own YouTube channel where viewers will have access to game highlights and recaps. (TIME)

Twitter wants users to stop posting Instagram photos

Some verified Twitter users received notices from Twitter asking them to stop tweeting out photos from Instagram and instead use the in-app photo feature. (The Drum)

Aer Lingus confirms British Airways offer

Aer Lingus confirmed that British Airways' parent company IAG made its third takeover offer for over $1.45 billion, which the airline said it would consider. (USA Today)

Lilly Pulitzer's social strategy

The iconic, historic brand is proving its social prowess, posting images of its #Lilly5x5 campaign on Instagram and Pinterest, along with behind-the-scenes videos and photos. (Digiday)

Catalogs get facelifts

Many brands still rely on classic print catalogs and direct mail to reach potential customers, but have to use different tactics including photo spreads and storytelling to catch a shopper's attention. (The New York Times)

Mattel's CEO is out

Bryan Stockton stepped down as chief executive of toy company Mattel amid a decline in worldwide sales and will be replaced by Christopher Sinclair. (Fortune)

Hershey's blocks Cadbury from the U.S.

The Hershey Co. announced it would block all Cadbury chocolate imports from the U.K., but the products can still be manufactured in the U.S. using a different recipe. (The Telegraph)

Esurance joins Super Bowl ad roster

The car insurance company will make its Super Bowl advertising debut during this year's game but said it would not reveal any details about the spot just yet. (The Wall Street Journal)

Industry Shake-Ups:

M&C Saatchi restructures

The agency got rid of its executive creative director role, formerly held by Elspeth Lynn, and handed the responsibilities over to the agency's four creative directors. (The Drum)

North American president leaves JWT

Mike Geiger, president and chief integration officer for JWT North America, announced his departure from the agency. (Agency Spy)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: January 26, 2015 https://stage.adweek.com/brand-marketing/24-hours-advertising-tuesday-jan-27-2015-162552/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT