Brand Marketing Refinery29’s Visually Stunning 29Rooms Is Back, and Here’s a Look at Every Single One Getting out the vote is a big theme this yearBy Dianna McDougall|September 7, 2018 Drag queens perform at the Smirnoff bar during the 29Rooms VIP kick-off party.Photographs by Dianna McDougall for AdweekShare By Dianna McDougall|September 7, 2018 Share The 29Rooms experience from Refinery29, a celebration of art and culture through interactivity (and selfies), has returned to Brooklyn for its fourth year.Here’s what we found in each room:Room 01 In Light of You, Jose A. Roda Blurring the lines of sex and gender to unveil radical, authentic individuality. Room 02 Teen Bedroom, Uzumaki Cepeda Likely one of the most underrated installations in the entire space for the working Nintendo 64 alone, this fur-covered bedroom is a blast to the elder-millennial’s teenage past. Room 03 Love Letter To The World, Cocovan The ongoing collaboration of the World Letter comes to 29Rooms. Room 04 Shake It Out, Egle Zvirblyte Visitors are encouraged to let loose amongst eight flailing inflatable characters. Room 05 The Support System, Reebok partnership To introduce Reebok’s new PureMove Bra the brand created a space to swing. Room 06 Ace the Midterms, Yara Shahidi and Eighteenx18 Getting out the vote was a recurring theme throughout this year’s 29Rooms. Room 07 Dream Doorways, Kali Uchis A surreal interpretation of dreams including doorways to alternate realities. Room 08 Artists in Residence, Joao Salomao Various artists turn this versatile room into a space to share their art forms with visitors in a hands-on approach. Room 09 The Flavor Oasis, Bai partnership Behind the dry, dreamy desert exterior is an oasis composed of a guy who hands you a bottle of Bai. Room 10 Inner Beauty Ball, House of Yes The longest line for any room can be found outside of House of Yes’ raging dance party. With a live DJ, a cast of performers and multiple glitter beards, House of Yes makes it impossible to have a bad time. Room 11 Star Matter, Nicole Richie Visitors are immersed in a “cosmic pilgrimage of love” inspired by the California night sky and the 1970s. Room 12 Live Boldly Through Beauty, Revlon partnership Keeping in mind that most people visiting 29 Rooms are there to have their photo taken, Revlon equipped their space with products and makeup artists. Jagger does a quick touch-up between visitors at Revlon's room. Evan Duff and Paco May take a selfie in a larger-than-life tube of lipstick. Room 13 The Values Stand, The NYC Mayor’s Office of Media and Entertainment Telling people to vote wasn’t quite enough for the NYC Mayor’s Office. Next to their newsstand was a functioning interactive station where visitors could actually register to vote. Room 14 The Full Picture, Shatterbox and TNT Refinery29 showcases their new series, Shatterbox, that focuses on emerging female storytellers. Room 15 Sonic Sanctuary, Aaron Taylor Kuffner Bronze gongs polished to a mirror create sound with electronic hammers and corresponding lights. Visitors are encouraged to put their phones away and find tranquility within themselves. Room 16 A Long Line of Queendom, Unbothered A decadent space celebrating the legacy of black excellence and achievement.Continue ReadingPages: 1 2 Adweek Adweek