3 Reasons Google’s New Shopping Listings Are Really About Amazon

Sure, Google wants to help retailers—but it also wants market share

google shopping screens
Free organic listings are coming to Google Shopping, but it's not just to help retailers during the pandemic. Google

When Google announced it is adding organic listings to its Shopping site and other properties, the platform said it wanted to help retailers connect with consumers regardless of advertising spend.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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