4 Super Bowl Ad Missteps Brands Should Avoid

And where to lean on optimism and hope

The 2021 Super Bowl will be Tampa's fifth time hosting the Big Game. Getty Images

I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better have something more on heart than “Look at how good we are,” “I understand” or “America is great.”

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@thomaskolster Adweek opinion contributor Thomas Kolster is a self-proclaimed marketing activist, author, international keynote speaker.