4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry

As unemployment rises, marketers are striking out on their own

illustration of a woman opening a red door
Layoffs and a high unemployment rate is changing the face of the advertising industry. Getty Images
Headshot of Kerry Perse

A recent Forrester report just predicted that an additional 17,000 agency jobs will be eliminated next year, on top of the already staggering 35,000 jobs that were eliminated in 2020. This will lead to an extraordinary number of uniquely skilled people entering the job market. And it is already having a significant impact on how and where brands look to fill their creative, media and communications needs.

This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.
@KerryPerse Kerry Perse is the principal at Influence and Inspire Consulting.