$45 Mil. Porsche Media Account in Play

LOS ANGELES Porsche Cars North America is holding a review for its $45 million U.S. media planning and buying account currently at Omnicom Group’s PHD in New York, the client has confirmed, declining to disclose further details.

Sources said proposal requests will go out to at least four shops next week, with responses due back by the first week in December and presentations to be scheduled later that month. It is unclear when the client intends to make a decision.

“We have no issue with PHD, this is simply a matter of good business practice. Management rules require that we review from time to time,” said Porsche representative Martin Peters.

Porsche’s creative agency is Interpublic Group’s Carmichael Lynch in Minneapolis. The agency does not currently handle media business, but is expected to participate, according to sources.

CL officials referred calls to the client. PHD could not immediately be reached.

CL has had the creative on the account since 1999. The agency’s work has centered on the emotional appeal of the cars. The agency handled the 2002 launch of the Atlanta-based client’s SUV entry, the Cayenne.

On Oct. 1, Porsche reported U.S. year-to-date sales of 23,332, up 14 percent from the comparable period in 2003.

Publish date: October 29, 2004 https://stage.adweek.com/brand-marketing/45-mil-porsche-media-account-play-75789/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT