5 Components of YouTube That Brands Need to Optimize

Not focusing on that strategy now could cost you impressions for the future

Approximately one-third of internet users browse YouTube. Getty Images

What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading.

Stephan Spencer is co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce.